Free-To-Air Channels

Antenna Group’s television business began in 1989 when Antenna TV was launched as one of the first private television channels in Greece. ANT1 TV rapidly became the country’s leading broadcaster, built on a strategy focused on the viewer.

In 2000, Antenna acquired Nova Television Bulgaria for $3 million and sold it in 2008 for $970 million. This represented one of the largest returns on investment ever achieved by a European media company.

In 2010, Antenna Group acquired Fox Televizija, from News Corporation in Serbia. It rebranded the channel as PRVA and implemented a restructuring plan that turned around the station into the #1 commercial FTA TV channel in just over a year. PRVA is currently the strongest media house in the country, broadcasting locally produced and international content.

Antenna Group expanded its footprint in South East Europe to Montenegro in 2011 with the acquisition of Pro TV and Pro FM, subsequently rebranded as PRVA.

In 2013 the Group formed a joint venture with Telekom Slovenije to develop and operate the channel Planet TV in Slovenia.

In 2014 the Group completed the acquisition of the music TV station, Kiss TV, in Romania from ProSiebenSat.1.

The Group also has a presence in Cyprus, through its collaboration with Antenna TV Cyprus.

Programming of Antenna channels is a mix of local content produced in-house and content sourced from major international distributors. It includes news and current affairs, talk shows, films, drama, sitcoms, comedies and soap operas, reality shows, sports and game shows.

With deep audience insight, programming carefully balanced between news and entertainment, Antenna Group has built the strongest brand franchises in its territories.

At the core of Antenna Group’s television strategy is to:

  • Grow audience and market share,
  • Pioneer in the launch of new programme formats,
  • Expand technical reach and distribution to new platforms,
  • Diversify revenue streams with expansion to online, and
  • Leverage synergies through regional expansion.

Antenna is actively pursuing an expansion strategy to adopt its proven strategy in other South East European countries.

Pay TV Channels

Antenna Group’s Pay TV operations draw on the Group’s extensive content library, combined with programming tailor made to each audience. The company leverages pay TV channel distribution as a core part of its strategy to distribute its multiple language content libraries. Pay TV services reach North America, Australia, and Europe, carried by leading satellite, cable and IPTV operators including Dish Network, Time Warner Cable, Comcast, Foxtel, Unitymedia and SFR. Historically, Pay TV operations have focused on the Greek communities living abroad achieving the leading position among all Greek channels and worldwide reach of 80 million + households.


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